Schottenfreude: German Words for the Human Condition
Ever thought, 'There should be a German word for that'? Well, now there is. From the mind that created Schott's Original Miscellany comes a unique volume exploring the idiosyncrasies of the human condition...auf Deutsch. In which language but German could you construct le mot juste for: a secret love of bad food, the inability to remember jokes, Sunday-afternoon depression, the urge to yawn, the glee of gossip, reassuring your hairdresser, delight at the changing of the seasons, the urge to hoard, or the ineffable pleasure of a cold pillow?
* Review coverage in newspapers such as the Herald Sun, Courier Mail and Sunday Star Times * Author interview in a major Australian newspaper * Radio interviews on Radio National and local ABC radio programs * Coverage in glossy magazines such as Yen, GQ and Smith Journal * Review coverage in publications such as the Big Issue, MX and the Monthly * Reading copies available to the trade * Online advertising campaign on the websites of current affairs publications such as Crikey, Monthly, ABR * Online advertising campaign through popular design websites such as Behance, Designspiration, Design Files * Promotions and giveaways with print and online publications such as the Smith Journal, Frankie, the Thousands * Advertisements in bookseller newsletters and catalogues * Banner advertising on bookseller websites * Strong social media campaign including Facebook advertising and competitions to win